Crayola wants every child to be able to color themselves and the people they love by using crayons that accurately mirror them. That’s why the brand has created the Colors of the World crayons, a box that includes 24 new specially formulated colors that were designed to represent over 40 global skin tones.
The crayons were cultivated to be more inclusive of all races, cultures, and ethnicities. To make sure they were accurate developing the colors, Crayola partnered with Victor Casale, former chief chemist at MAC Cosmetics and current CEO of MOB Beauty, to develop the colors over 8 months.
The side panels of the box have color references, so kids can easily find the shade they need. Crayola said that they purposely have realistic color names, such as Light Golden, Deep Almond, and Medium Deep Rose.
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” Rich Wuerthele, Crayola CEO, said in a press release. “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
The Colors of the World crayons come in a 24-count at Crayola, and there’s an exclusive 32-count box at Walmart and its website. The 32 crayons include the 24 new skin tone colors, as well as four hair- and four eye-color crayons. You can sign up for an alert that will ping you when the 24-count becomes available, and the 32-count is available for pre-order on Walmart now and it will be shipped in July.
In addition to the crayons, Crayola also has a new Colors of the World Coloring & Activity Book that includes 48 pages of kids around the world, so your child will be putting all of the colors to use. It’s also available for pre-order on Walmart’s website. Coloring just got so much better.
As the senior editor of social and social news, Caitlyn covers the tastiest, coolest, and strangest products for BestProducts.com, and she is the lead of social strategy for Popular Mechanics, Runner's World, and Bicycling Magazine; her work has also appeared in POPSUGAR, InStyle, Stylecaster, among others. In her free time (if there is such a thing), she’s probably watching reality TV, online shopping, or cuddling with her dog, Waffle. She is a Wawa-loving Jersey girl who went to Monmouth University for communication, journalism, and interactive media.
